The Laboratory of Digital Marketing and Strategic Communication aims at the development of interdisciplinary study and research in the fields of Communication Marketing, focusing on Digital Marketing.

It is involved in:

• Marketing of Digital Innovations on the Internet and in the social media,
• Marketing and entrepreneurship of newly-founded enterprisesviathe Internet, digital business models, social entrepreneurship and strategic communication,
• Political Marketing on the Internet and in the social media; Digital Marketing for politicians, members of the parliament and political parties; efficient management of the communication processes and the digital marketing tools related to political activities and electoral campaigns;developing digital tools, methods and tactics within the framework of a strategic political marketing,
• Cultural Marketing and Arts Marketing in the age of the Internet for theatres, festivals, museums, theopera, theme parks, galleries, cultural events, exhibitions, sports clubs, artists (actors and singers), historical monuments, music schools, libraries, tourist and archaeological attractions and for all cultural organisations; marketing of tourist products and travel destinations,
• Marketing for institutions/foundations, bodies and non-profit organizations,
• Marketing for public and local bodies, using the Internet and e-government,
• Social and ecological marketing in the digital age, corporate social responsibility and crisis management,
• Strategic Marketing of Communications, creation of a strong image and brandname, creative ideas, creation of content and image, implementation of campaigns, creation of webpages, strategic mechanisms in search engines, marketing through mobile telephony, electronic messages and web information letters, e-advertising,e-wom,  interactive marketing, strategic management of brand products.